Social Media and Its Role in Conspicuous Consumption:A Field Study on a Sample of Women in the City of Misrata

Abstract

The aim of this study is to examine the relationship between the use of social media and conspicuous consumption. The research was based on the following main hypotheses:

• There is a statistically significant relationship between the use of social media and material conspicuous consumption.
• There is a statistically significant relationship between the use of social media and social conspicuous consumption.

  This research relied on the descriptive approach using a social survey through a sample. The questionnaire was applied to a random sample of 82 women. The research reached several important conclusions, the most important of which are:

• There is a direct, statistically significant relationship between the use of social media and material conspicuous consumption, with a correlation coefficient of 0.256 and a significance level of 0.005.
• There is a direct, statistically significant relationship between the use of social media and social conspicuous consumption, with a correlation coefficient of 0.319 and a significance level of 0.001.