"Obstacles to Marketing Electronic Banking Services in Light of Personal and Job-Related Variables: A Field Study on Commercial Banks – Misrata"

Abstract

The research aimed to identify the obstacles to marketing electronic banking services from the point of view of managers and workers in the field of electronic banking and electronic marketing in commercial banks - Macerata, and the data were collected through a questionnaire.The research community consisted of (50) managers, and the descriptive analytical approach was used The research results showed that the obstacles related to the use of electronic banking services were at an average level in all dimensions, including technical, legal, and administrative aspects. The results also indicated that there were no statistically significant differences in the obstacles related to electronic banking services among workers in this field in commercial banks, based on the variables of gender, length of work, and level of education.